

The Story of the (red) Ribbon Project
A video installation commissioned for Not Over: 25 Years of Visual AIDS, an exhibition presented at La MaMa Galleria and curated by Sur Rodney Sur. Created in collaboration with Visual AIDS, the installation traced the origins and evolution of the iconic red ribbon, one of the most widely recognized symbols of AIDS awareness and solidarity.
Drawing from archival materials, firsthand accounts, and historical context, the work examined how a simple visual gesture emerged from the artist and activist community in response to the AIDS crisis and quickly became a global emblem of remembrance, resistance, and collective action. By situating the red ribbon within the broader history of AIDS activism and visual culture, the installation foregrounded the power of art to shape public consciousness and sustain memory across generations.
The installation was featured as part of Not Over: 25 Years of Visual AIDS, a landmark exhibition marking the organization’s enduring role in preserving and amplifying the cultural legacy of AIDS-related art and activism, as recognized by coverage in The New York Times.
Format: Video Installation
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Status: Exhibited June 2013
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Directors: Demetrëa Dewald,
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Producers: Rebekah Dewald
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Cinematographer: Mike Woody Lipschutz
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Editor: Demetrëa Dewald
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